I admit it. I'm addicted to social media. I check Facebook, Twitter, AARConnect, and LinkedIn with my first cup of coffee in the morning. I have the apps on my phone, which lights up with messages every time someone sends me a message or replies to one of my posts. I tend to send more messages via Facebook than text. I feel the irrational need to share my daily activities with my small number of Twitter followers. Yep. I'm addicted.
Lately, I've been more engaged on LinkedIn. Many years ago (LinkedIn tells me it was 2007), a friend of mine invited me to join LinkedIn. I did but then I completely forgot about it. For several years, my profile was bare and I had just the one "connection." About a year or so ago, LinkedIn made a huge surge in usage. I logged back in to my account, updated everything, and away we go. 322 connections later, I get daily emails from LinkedIn (more than once a day...I have to figure out how to change that) about what my connections are up to and what new connection requests have come through.
A family member asked why I was on LinkedIn...isn't that for people who need a job? Well, that's true. I'm not looking for a job. I like to use LinkedIn to keep up with who is changing jobs or getting promoted (there's that social aspect) but I also like to use it for networking. In my job, I work with a lot of volunteers. If I'm looking for a respiratory therapist with a certain background, LinkedIn profiles can show me who has the experience I need.
For many, though, it's all about the job hunt. Gathering endorsements and recommendations, joining groups, liking companies...there's a strategy to navigating LinkedIn to expose your profile and resume to its' maximum potential. Don't get me wrong-this is NOT a bad thing. This is a new way to get your name out there and associated it with certain aspects. The key is to be strategic in your profile. Your profile can be viewed as professional (or not) based on your picture, the amount of detail (or absurd lack of), and even your connections. The comments you make on articles and postings are archived in your "activity" feed for others to see. LinkedIn was recently featured in Fortune magazine and then summarized the key points for job-seekers in
this LinkedIn article.
At a time when respiratory therapy jobs in certain areas of the US are not as plentiful as they once were, tools like LinkedIn can help you network for a job. But, even in this electronic age where everything can be done from your mobile device, don't forget some other really awesome networking strategies that might set you apart from the other applicants for that awesome job.
- Get involved with your state society. Where else are you going to network with a large group of respiratory therapists with connections? Volunteering alongside the RTs who might be decision leaders in your state can provide you with an opportunity to demonstrate your work ethic and dependability.
- Call the HR department at your dream job for an informational interview. This will give you an opportunity to learn more about the organization and what they are looking for in a candidate as well as introduce yourself.
- Attend local, state, and/or national respiratory therapy conferences (as your pocketbook allows). These major gatherings of respiratory therapists can provide networking opportunities AND an opportunity to keep your knowledge fresh.
- Volunteer for health fairs or the Drive4COPD. Associate yourself with profession-specific events so that people make the connection between you and the job you want.
As a parting thought, we need to all remember that networking doesn't start with the need for a job and it doesn't end with the acquisition of one. It's an ongoing process of building and maintaining relationships that could yield a multitude of opportunities throughout your career.
Side note: I wonder how many hiring managers out there check out an applicant's social media page before hiring. If anyone would like to comment, I'd love to read about your policies, practices, and/or preferences.