Respiratory therapists have a growing opportunity to market themselves to the physician practice due to the important role an RT plays in caring for patients with chronic lung disease. Since Chronic Obstructive Pulmonary Disease (COPD) has been added to the list of conditions subject to penalties under Medicare’s Hospital Readmissions Reduction program, greater emphasis has been placed on discharge planning and coordinating care for the patient post-discharge; as well as the transition from “hospital to home.” To help RTs seize these job opportunities, the AARC has created the Toolkit for Respiratory Therapists: Marketing Yourself to the Physician Practice.